Digital Design Manager
I spent most of my time proactively solving business ideas and problems. Working across brand, experience, international, and new business, I oversaw the transformation of all digital products and a team of designers. Experience in requirement gathering, wireframing, user flow diagrams to design creating and final development, I oversaw projects through from start to end, ensuring the concept was executed immaculately.
One of my key roles in this company was to support the head of creative on campaign work displayed in places as far-reaching as Australia, Japan and Korea, in addition to creatively working on partnerships and marketing collaborations.
Campaign Roll Out
Digital Brand Development
GDPR and CRM Retention
Project Owner and Lead
Team Management
User Interface Design
User Experience Design
Projects
100 Regent Street store launch
AW18 Korea photo booth
Chinese New Year
Chinese Singles Day
Hint Hint Sharing Campaign
Japanese third party website
Land Rover Collaboration
Mungo and Maud Collaboration
New Responsive Checkout
Piccadilly lights takeover
Pop-up vending social activation
SS18 Spencer House takeover and event
Vogue Collaboration
Website Design & Optimisations
Continuously improving the digital design to deliver a best in class experience, working on all digital products including the website, digital ads, mobile app and international third-party websites.
Digital Creative and Outdoor Display Advertisements
Working with digital video and artists to produce moving image to be displayed in key site locations such a Las Vegas, Piccadilly Circus and Tokyo.
Global Runway Shows and Events
Creating digital and physical creative displays for our annual runway shows in the UK and overseas. Developing ideas with the head of creative from research, development and final execution. Also working with production and third-party companies on making the big moment happen.
International Growth and Development
Collaborating with franchise and social media platforms to create and develop interactive social media campaigns and content to reach new audiences and get press attention. Working with WeChat, Line and more to build interactive games for key campaign moments such as Chinese New Year, Singles Day etc.
Marketing Campaigns
Launch of marketing activity around the festive season.
