With a background spanning luxury fashion, technology platforms, and cultural institutions, I bring a rare combination of creative vision and strategic rigour. My work moves between defining brand identity and designing the systems that scale it — always with an eye on business outcomes as much as aesthetic quality.

I've led multidisciplinary teams and held director-level roles across some of the industry's most recognised names — from SYKY and Artsy to Burberry, Mulberry, and White Cube — guiding projects from early concept through to launch. Whether embedded within a founding team or brought in to elevate an established brand, I translate complex briefs into experiences that are both purposeful and visually distinct.

I'm always interested in ambitious projects that demand both creative leadership and strategic thinking. If that sounds like what you're building, I'd love to hear from you.