Creative & Project Lead
Delivering an extraordinary and unique digital experience.
To deliver a world-class digital experience that reflects the unique and extraordinary Selfridges story. We also needed to help Selfridges understand the barriers to delivering exceptional brand perception and the emotional bond that results in loyalty
Lead
Tasked to lead a creative team on a hybrid project with the Wunderman Group & Selfridges. Heading up the UI team in collaboration with UX, Data, Delivery, Analytics, Dev Ops, Strategy and Developers.
Challenge
Following our diagnosis of the problem we were located at Greater London House and the internal Selfridges office to work in two week agile sprint cycles, producing work in fast output (challenging the way Selfridges work and deliver at pace).
Inspire
A focus on building a test and learn culture, ensuring Selfridges is faster to market and driving improved conversion. Leading the creative evolution of Selfridges digital experience with a new look to launch in 2020
