Digital Design
Campaigns & Storytelling
I was given the privilege to design key annual milestones for the business, bringing the brand up to date and making it current to a new generation of international, millennial customers.
I was able to think of new ways to create slick yet dynamic work through innovative product ideas that elevated the brand’s digital platform. Collaborating with multiple international teams, I was successful in delivering fresh conceptual thinking on the pulse of the latest digital innovations.
Tasked with creating greater visual brand awareness, it was crucial to my role to cooperate with agencies and working agile, I created bespoke digital experiences on and off the platform.
Art Direction
Creative Concepting
New Technology
Product Releases
Project Lead
Storyboarding
Special Projects
User Interface Design
Projects
AR project
AW16 Runway Show
Burberry & Harrods Takeover
Feb 17 Runway Show Experience
Gosha Rubchinskiy Collaboration
Makers House
September Collection
AR project
Runway Shows & Creative for Physical Displays
With the transition of more customers being engaged online, the aim of Burberry was to continue being seen as the world best in class and leader in digital experiences.
My ideas included customer journey mapping, wireframing and prototyping to mood boarding and content ideas and development. The challenge was always the limit to imagination and making the unreal possible.
Gosha Rubchinskiy Collaboration
The collaboration with the Russian designer was a milestone in the evolution of Burberry and how it creates products, gaining attention with its customer base as well as new clients. This project was initiated as an experiment to see how the brand can collaborate and give creative reigns to its clothing to another artist.
The project began with looking into key metrics of getting press attention and how to increase user sign-ups to the email database. This executed using web gl, so the user had the chance to manipulate the web page on mobile and desktop by allowing him/her to play around with the interface and main plate the assets. I developed the branding and assets for the site including the web design and UX.
Makers House AR Experience
Working with Apple and the app team (including developers), we created one of the first AR experiences in the fashion industry. From storyboarding to creative exploration, we developed ideas and concepts to transform the user's experience of the physical space into an unreal playground of interaction.
Harrods Store Window & Online Experience
Collaborating with the window display team, I looked into creating an online experience which would engage customers in sharing personalised assets. I worked on designing and leading Stink Studios to develop an immersive experience on the Harrods website.