SYKY
Creator Meets Curator
Art Direction
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UX/UI Design
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Product Strategy
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Launch Strategy
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Art Direction + UX/UI Design + Product Strategy + Launch Strategy +
ROLE
Product Design Director
Reporting to Founder & CEO
BACKING
Seven Seven Six
Alexis Ohanian
OBJECTIVE
Led design of a luxury-first Web3 platform, hiding blockchain complexity behind an editorial interface. Built a scalable, multi-product system uniting digital verification with physical provenance.
THE RUNDOWN
Backed by Alexis Ohanian’s Seven Seven Six, and led by former Ralph Lauren executive Alice Delahunt—SYKY launched a unique marketplace that bridges the gap between digital and physical fashion.
The platform made its debut by selling NFTs of pieces from emerging designers during London Fashion Week.
THE VISION & CHALLENGE
Two Collectable Worlds: Digital & Physical
Digital assets and physical collectables operated in isolation, although virtual property generated hundreds of millions internationally. Despite this, no unified platform catered to both leading creators and serious Web3 collectors.
SYKY first sought a transactional marketplace. What it actually needed was an enterprise-grade product foundation, design strategy, a scalable cross-platform architecture, and premium brand expression to turn complex blockchain protocols into a high-end archival experience where technology provides provenance, not a technical demo.
THE NORTH STAR
""Nike's collaboration with Fortnite, which onboarded legions of Fortnite players onto Nike's Web3 fashion platform, and Roblox revenue that reached almost $700 million last year, thanks to virtual gear."
VOGUE BUSINESS
THE STRATEGIC APPROACH
Redefining Collectables for the Open Web Era
Joining at the enterprise's genesis, we worked with executive stakeholders to translate a complex digital-scarcity mission into a scalable product, treating tokenised digital artefacts and physical collectables as one unified asset class.
The front door was designed luxury-first: a multi-functional, transactional Web3 platform rather than a marketing site, introducing wallet initialisation, contract verification and gas progressively inside the experience. The result reads like an elite digital auction house, not a decentralised engineering terminal.
My First Three Design Decisions
01 One System, Every Surface
We created a design system built to work seamlessly with multiple products as your needs grow. It supports everything from brand microsites and marketplaces to designer incubators, collector communities, and social platforms. It uses a single visual language that can grow and adapt across channels and audiences.
02 Simplifying Complexity
We simplified the Web3 onboarding process by combining wallet connection, profile creation, verification, purchase, and collection into a straightforward step-by-step flow. Each step asks for just one action, keeping the details and platform structure hidden so members can reach their goals easily.
03 Luxury First, Crypto Last
We took the experience further than just scrolling by creating multi-dimensional spaces. Now, collectors can explore 3D environments, walk through curated rooms, and interact with items as if they were displayed in the world’s top galleries.
Key Select Projects
SYKY The Foundation:
A Keystone, Where the Platform Began
SYKY The Incubator:
A Stage for Emerging Designers
SYKY The Marketplace:
A Home for Collectors & Creators to Build
“I believe that the luxury fashion houses of tomorrow are being built today.”
Alice Delahunt, TECHCRUNCH
THE IMPACT
What It Set in Motion
