Field
Saas Platform
Branding / Campaign / Motion / Social / Strategy / UI Design / UX Design / Web 3.0
Services
SYKY - Disrupting Luxury:
A Web 3.0 Marketplace for Designers and Collectors
The Rundown: Backed by Alexis Ohanian’s Seven Seven Six, and led by former Ralph Lauren executive Alice Delahunt—SYKY launched a unique marketplace that bridges the gap between digital and physical fashion. The platform made its debut by selling NFTs of pieces from emerging designers during London Fashion Week.
Consumers will be able to purchase, showcase and sell their purchases (via a secondary market) on the Syky platform by connecting their cryptocurrency wallets. Holders of Syky’s inaugural NFT, called the Syky Keystone, were invited to create profiles on the Syky platform in anticipation of this launch.
Role Overview
Product Design Director
Led the digital creative vision and design strategy for the brands innovative experiences, ensuring seamless user journeys and brand alignment across touch-points.
Collaborated with cross-functional teams including developers to integrate emerging technologies like blockchain and Web3, ensuring high-quality design execution that met both business objectives and user needs.
Managed a multidisciplinary creative team, fostering a high-performance culture focused on an iterative and agile process.
Built and maintained scalable design systems, reflecting brand identities while allowing for flexibility across various digital channels.
Collaborating directly with the CEO/founder and CTO, I drove the strategic creative direction and growth of SYKY's core launch offerings-from the mixed-reality digital fashion market- place to the collective designer incubator and community growth. My role involved trans- forming the mission statement into actionable deliverables, aligned to companies ambition.
Projects
Design System
Incubator Campaign
Marketing Activities
Web 3.0 Marketplace Platform
Website New Features
Nike’s collaboration with Fortnite, which onboarded legions of Fortnite players onto Nike’s Web3 fashion platform, and Roblox revenue that reached almost $700 million last year, thanks to virtual gear.
‘Syky launches marketplace for buying and trading digital (and physical) fashion’
Vogue Business