Guiding a fashion business on how to tell their story of responsability
Objective
To pitch a digital-first campaign communicating Sweaty Betty's latest brand sustainability promise. Followed by delivering this project with the existing internal team and budget.
Process
I initially mapped out the customer journey, which informed the touchpoints I would suggest changing. After doing so, I worked on sourcing assets to support the look and feel whist quickly iterating wireframes for the stakeholders to approve.
Once confident with the direction of the wireframes, I started to overlay the UI design and then created icons to support the content, which got approval. Lastly, I documented states and interactions for the development team as file annotations to ensure ease of development.
Solution
Art Direction:
Look and feel document showing references of imagery and videos for the production team. Sourcing of additional assets for supporting content with a set budget.
Design Deliverables:
UX wireframes, UI designs and Icons. Annotations of design work to be delivered to developers.
