Swarovski Atelier

This new communications portal, consolidated a website reflecting the Swarovski Group’s B2B and B2C. The aim was to streamline and improve Swarovski’s digital presence, giving the user the best representation of what Swarovski stands for.

It served as a true global landing platform a digital Swarovski flagship experience that showcased the multi-faceted world of Swarovski, drives traffic to the online stores, increase sales and have impact on brand strength and awareness. 

 Key goals of the project were to: give the customer an impressive, innovative but understandable and accessible overview of the brand Swarovski, its heritage, their wide product portfolio. All creative activities and initiatives, designer co-operations, corporate campaigns, CSR. Intertwine lifestyle content feeds into ecommerce journey. Centralise the brand story and heritage content. Create a single-entry point with a ‘multi-faceted’ (by country, by audience segment, by product, by objective) landing page to all Swarovski online platforms. Evolve the site to social design & function. Develop mobile optimised site and serve location-specific content. Additionally, the platform served as a HR, PR and broadcasting platform. The website has to be first in class within the luxury fashion and jewellery industry, in an expedient and compatible way to attract B2C and B2B.